By S. Bronstein Founder


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The Benefits of Trust Seals for E-commerce Websites


Trust seals, or web seals or site seals as they are sometimes called, are clickable graphics usually placed on online stores to provide proof of some kind of assurance or certification. A customer can click on such a seal to be displayed a certification graphic specifying the online merchants name, the certifier's name and what kind of certification it is. The purpose of a site seal is to let the consumer know that the online merchant is reputable and is safe to buy from.


Internet is a great place for commerce. However, as most people know, fraud on the Internet is rampant. Website seals, such as the one from, provide assurance to consumers that merchants they are dealing with have been verified by a third party. Today, pretty much anyone with an internet connection and a bit of web design skills can build an online store. Consumers have to be careful who they trust their personal information to. Web seals boost sales and revenue for online merchants, because more confident consumers results in more sales. Ensuring consumer confidence is especially imporant for first time buyers.